Have you noticed that whenever you search for the best restaurants near me on Google, the first link is Zomato? If you are watching food blogs on YouTube or Zomato’s tiffin service or ordering food on Zomato, you can also hear the name Zomato. Even if you are scrolling on Instagram, you see Zomato’s memes. Even on Quora or Reddit, people are talking about food delivery apps. But Zomato is also mentioned. How?
Today, we will discuss what is Omnipresent SEO. If you also want to showcase your business or brand everywhere, then today I am going to tell you the secret of Omnipresent SEO through Zomato’s case study. So let’s start the article. Before starting this article, If you want to increase your business online presence, then our best seo services are specially designed for you.
What is Omnipresent SEO?
“Omnipresent means present everywhere at the same time”. That means our particular brand should be available everywhere. Imagine you are ranking only on Google, but your competitors are dominating YouTube, Instagram, Twitter, and even Quora. Are you in the competition? Will you be able to survive? This is the reason why Omnipresent SEO has become a game changer today. Your brand should be visible on Google and everywhere, such as YouTube, Instagram, Quora, Reddit, and even AI voice search. And Zomato has applied this strategy perfectly.
Step-by-Step Omnipresent SEO Breakdown
Let’s understand all these strategies step by step. First, we will talk about Google search optimization, which we call SEO.
1. Traditional SEO: Search Engine Optimization
First, whenever you search for the “best biryani in Bangalore” or “pizza delivery in Delhi”, your Zomato link appears on the first search engine result page. Why is this so? Zomato has created SEO-optimized pages for every city and every type of food. It has optimized the reviews and ratings of the restaurant on Google My Business and has targeted near-me searches through Local SEO. It means that if anyone is looking for food, Zomato will appear first. That means we should create different pages on our website and target city-wise. Through this, I can reach a specific audience.
2. YouTube SEO: Video Content Strategy That Works
Now, what will come to mind after Google? YouTube, you must have noticed that whenever you are searching for something like Swiggy vs Zomato, food bloggers or tech reviewers are comparing it on YouTube. So once you see an example, you will understand it better. Zomato collaborates with users. It also puts its ads and promotional videos. Promotes content of food trends and restaurant reviews. So whenever he looks for food delivery on YouTube, Zomato starts appearing there too. Zomato understands the trend very well. Whether it is collaborations with influencers for comedy shows or promoting itself through viral marketing or push notifications, let’s talk about Instagram and social media SEO.
3. Instagram & Social Media SEO Explained
So, especially on Instagram and Twitter, Zomato’s marketing team makes the brand viral through trending memes and funny tweets. For example, a funny tweet like “Ordering food is our love language. What’s yours?” Zomato connects with the emotions of its audience through such relatable and humorous content. Every tweet or meme perfectly reflects their brand voice—fun and youth-friendly. Similarly, Zomato includes every trending topic in its content. Be it a new movie release or a cricket match. Zomato’s content is always timely and entertaining. Due to this, people share it naturally, and brand virality increases.
Zomato does many other activities, such as food challenges and reels on Instagram, which increase engagement. Timely and witty replies on Twitter attract people. If you have seen the “Ghar Ka Khana vs Bahar Ka Khana” meme, you can understand how viral it went. So you will be able to relate to it a little. So now, let’s talk about step number four. That is called Quora and Reddit presence.
4. How to Build Presence on Quora & Reddit
Like Quora and Reddit, Zomato creates its content and appears where people naturally talk about food delivery. Whenever people discuss Swiggy vs Zomato on Quora, Zomato’s reviews and responses are found there. People are also sharing their experiences in Reddit’s food groups, and Zomato is also being promoted indirectly there. No matter which platform people are talking on, Zomato’s name appears automatically there. So now let’s talk about step five, App Store and Play Store SEO.
5. App Store & Play Store SEO Tactic
Whenever someone searches for a food delivery app, Zomato’s app appears first. Zomato does App Store Optimization on Play Store and App Store, which is called ASO. It strategically places reviews, ratings and keywords. So whenever a new user searches for a food delivery app, Zomato will be the first to come to mind. Now, the last and most modern strategy is voice search and AI.
6. Voice Search & AI: The Future of SEO
Zomato is integrated with Google Assistant and Alexa. Alexa enabled Zomato. Hi, welcome to Zomato. Would you like to dine out and order food online? It also gives personalized recommendations through AI. If, in the future, people start giving orders by speaking instead of text, Zomato is ready for that, too. So you see, Zomato is not just on a search engine or a platform but everywhere on Google, YouTube, Instagram, Twitter, Quora, Reddit and even voice search. So, friends, this was the Omnipresent SEO strategy.
Conclusion
Now, would you like to implement this strategy for your brand? If yes, think of revamping your marketing today because the brands seen everywhere stay in the audience’s minds. If you found this article valuable, then like and share it and tell us in the comment section if you want me to bring case studies of more brands. So, till then, keep upselling.